What is the first thing that comes to your mind when you hear the word “blog?” Many people think of blogs as spaces where individuals can express themselves creatively or share their personal experiences and knowledge with the world wide web. It’s no secret that blogs serve this purpose, but did you know that blogging can be an effective marketing strategy for your business?
A blog can be an excellent digital marketing solution for your business if you already have an engaging, user-friendly website, and regularly updated social media profiles, yet still aren’t receiving as many conversions as you would like.
The Benefits of Creating a Blog for Your Business
A blog that is hosted directly on your business’s website can attract a much wider audience to your website and expand your brand’s overall reach. A blog provides your business with a platform for showcasing your products and services while highlighting the application of these products and services to your existing and potential customers.
The biggest benefit of creating a blog for your business is the fact that blogging helps with search engine optimization. The more high-quality, original content that is found on your business’s website, the higher it will rank it within Google’s search results. Where your business ranks within Google’s search results has a direct effect on the number of visitors that your website receives.
Let’s say, for instance, that you are the owner of a real estate agency in Atlanta, GA. When searching for local real estate services, your ideal website visitor performs a Google search using the keywords, “real estate agency Atlanta.” It is likely that this potential customer will only visit websites from the first page of results. The less search engine optimized content that your page has, the lower you will rank within Google’s search results, making it less likely that your website will attract organic visitors.
A regularly updated, search engine optimized blog with high-quality content can bring many benefits to both your website and business.
Your website will be regularly updated.
Because of the abundance of websites hosted on the internet from across the world, Google, along with other search engines, performs routine check-ups in order to ensure that its users are receiving the most relevant and up to date search results. Search engines regularly monitor the timestamps detailing when your website was last updated. Websites that have not been updated recently are assumed to be inactive or out of date. These sites are pushed further down in the search results.
When your business has a consistent blog, it is constantly updated on either a weekly, bi-weekly, or monthly basis. This shows Google that your website is still relevant and that it’s not leading its users to irrelevant search results.
Your website will have more pages.
One of the top secrets to achieving effective SEO for your website is by simply having more content. When your website has more content, search engines have to “crawl” and “index” these pages. This provides search engines with more information about the topic of your website and helps search engines to be better able to determine which searches your website should rank for.
Having more pages provides you with more opportunities for the use of keywords relating to your brand or business. A common misuse of SEO tactics involves cramming as many keywords as possible onto one or two pages of a website. This dilutes the effectiveness of your keywords and damages your credibility as a high-quality search result. Having more pages allows you to effectively distribute relevant keywords throughout your website. It also gives you the opportunity to branch out and utilize different keywords as your business develops and begins to offer more services.
Your website will receive more credibility.
Although using SEO strategies can help improve your overall search engine ranking, creating and maintaining a good business blog provides you with organic SEO benefits. With a business blog, your website will be more likely to be judged based on its content rather than how well you employed common SEO tactics such as creating keyword optimized page titles, meta tags, and page descriptions. These tactics will bring visitors to your website, but good content will make them stay and make a purchase, leave their contact information, join your e-mail list, or follow whichever call to action you choose to employ.
High-quality blog content encourages visitors to stay on your website for longer periods of time. Search engines, such as Google, factor in how long unique visitor spends on your website when determining your credibility and search ranking. This signals that your website is full of relevant content related to your industry and keywords.
A blog can also lead to your website receiving more inbound links. When your business has a credible voice within your industry through a blog, people will be more likely to share links to your website on other websites and social media platforms. Receiving these benefits through the creation of a company blog establishes your brand as a leader and expert within your chosen industry.
In order to fully take advantage of the benefits of blogging and SEO, your website content needs to be credible, original, and relevant to your keywords.
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